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Analytics Made SimpleMost businesses track the wrong numbers—or none at all. In this 5-part series, you'll learn how to measure what matters (and ignore the rest) so you can make better marketing decisions without drowning in data. Real stories. Actionable insights. No spreadsheets required.

You Don’t Need to Be a Data Analyst (You Just Need a Signal)

You Don’t Need to Be a Data Analyst (You Just Need a Signal)

Aug 18, 2025
What Local Success Looks Like (Before Rankings Change)

What Local Success Looks Like (Before Rankings Change)

Aug 11, 2025
What Are You Going to Do With That Number?

What Are You Going to Do With That Number?

Aug 4, 2025
Don’t Add More Until You Know What’s Working

Don’t Add More Until You Know What’s Working

Jul 28, 2025
You can’t fix what you don’t measure

You can’t fix what you don’t measure

Jul 21, 2025
You built the system - now let’s learn from it.

You built the system - now let’s learn from it.

Jul 14, 2025

Grow With OptSus