Hello {{First name | there}},

If you’ve followed along this far, you’ve built something most small businesses never get around to:

✅ 13 helpful blog posts
✅ 130 platform-ready social posts
✅ A complete 3-month content queue

You’ve solved the biggest problem:
Having a dead social feed and an outdated website that make you look closed.

If you skipped a step, this is part of the “Build a 3-Month Content Queue” series. Here’s the link so you can find all of the email series from Grow with OptSus.

Let’s be clear:

This content isn’t meant to be everything you ever post.

It’s the foundation.

There are all kinds of other posts you can use to grow visibility - behind-the-scenes, offers, promotions, videos, customer stories…

But without this core system, most of that effort falls flat.

This gives you a baseline of consistency.
It connects your social posts to your website.
And it helps customers see you're open, helpful, and trustworthy - before they even reach out.

What comes next:

Now that your content is running, it’s time to watch for signals.

Not vanity metrics - real ones:

  • Which posts get clicks?

  • Which articles show up in search?

  • Are people taking the next step?

That’s how we figure out what to keep, what to change, and what to create next.

Coming soon:

What’s Working? A Plain-English Guide to Measuring Your Marketing

In the next series, I’ll show you:

  • Which free tools to install

  • How to track what really matters

  • And how to make smarter decisions based on real behavior

This isn’t about spreadsheets or dashboards - it’s about clarity.

Want a head start?

Hit reply and send me your questions or frustrations about Google Analytics, Search Console, or reporting in general.
I’ll either answer directly or make sure your question gets covered in the next email series.

📬 Coming next...

You’ve done the work. Now let’s talk about what to watch.

Next, I’ll show you what data matters (and what doesn’t), so you know what’s working - and how to make the next quarter even better.

Talk soon,
Frank

P.S.
We include Google Analytics and Search Console setup in our WordPress Management & Support service because this part frustrates so many clients.

The setup is simple—but the data is invaluable when it comes to figuring out what’s actually helping your business grow.

Share Optimum Sustainable Marketing

🛠 Free Tools to Help You Grow Smarter

Want to revisit something you missed? Get direct help? Here's what’s available right now:

📬 Catch up on past issues: Grow with OptSus Archive

🎯 SEO Social Club – Next session: 🕛 First Tuesday each month at 12 PM ET

🛠 Need help with your site? Schedule a free WordPress Help Desk call

🎓 All upcoming events and past replays: OptSus Events

All free. All built to help you grow - without wasting time or money.