Hello {{First name | there}},
Last week, we looked at how much marketing money gets wasted simply because no one’s measuring the results. If you missed it, you can catch up here.
This week, let’s talk about another common mistake:
Adding more before you know what’s working.
The Real Estate Agent
After a marketing conference, a real estate agent reached out to us, excited to run Facebook ads and build a chatbot.
They had just seen case studies about how these tools were bringing in leads for other agents.
So I asked:
“How many leads did you get from your website last month?”
The agent went quiet.
They had no idea.
That was the first red flag.
Before we could help them decide if ads or chatbots were a good fit, we had to start by measuring the current results.
We began tracking website leads. And you know what?
We doubled their leads with some simple changes to their site—no ad spend required.
🧱 This week’s step:
Check how many leads came from your website last month.
(If you don’t know, check your inbox or contact form logs. Even a rough count is a good start.)
That number is your baseline.
Everything else builds on that.
Talk soon,
Frank
P.S.
Don’t have an easy way to check?
Reply and tell me what tools you’re using (or not using) to manage your website.
I’ll suggest one simple way to track leads without tech headaches.
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