Hello {{First name | there}},
You built a content queue. (If you didn’t, you can start here.)
Now it’s time to answer the question: “Is it working?”
This is part of the Analytics Made Simple series.
Here’s the link so you can find all of the email series from Grow with OptSus.
Let’s start with a story.
The Carpet Cleaner
After several conversations about tracking marketing results, the business owner proudly shared that they’d bought a full-page ad in a local magazine.
They told me, “We ran it last year and got a great deal this year—50% off!”
So I asked:
“How many sales did you get from the ad last year?”
They paused. “I don’t know.”
That’s a common answer. So we set up some simple tracking this time. The money was already spent—our only move was to measure results before the next renewal came around.
A year later, we had the answer:
Zero sales.
When the renewal pitch came, the owner politely declined—and backed it up with data.
🧱 This week’s step:
Write down one thing you’ve paid for in the last 6 months to promote your business.
Then ask yourself:
Did it work?
Can I prove it?
You don’t need perfect tracking yet. Just start with awareness.
Talk soon,
Frank
P.S.
Hit reply and tell me one thing you’ve spent money (or serious time) on this year.
I’ll reply with one way to measure whether it’s worth repeating.
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