Hello {{First name | there}},
When local businesses ask about SEO, most are thinking about one thing:
“How do I get to the top of Google?”
That’s fair. But here's the truth:
The best signals that your local marketing is working show up before rankings shift.
Let me show you what to watch for.
If you skipped the previous emails, this is part of the Analytics Made Simple series.
Here’s the link so you can find all of the email series from Grow with OptSus.
What local success actually looks like:
Here are the signals we track with clients who want more local visibility:
More direction requests from Google Maps
Form fills or calls from people in your city
Reviews or messages that mention your location
Inquiries that start with: “I saw you near me…”
These are signs your content, listings, or word-of-mouth are making you easier to find—even if your keyword rank hasn’t moved yet.
🧱 This week’s step:
Ask your next few leads: “How did you find us?”
That one question can tell you more than a spreadsheet ever could.
You don’t need a dashboard.
Just jot down answers in a notebook, CRM, or spreadsheet.
You’re looking for patterns.
Talk soon,
Frank
P.S.
Want help figuring out what local data to track for your business?
Reply and tell me what city you serve + how customers usually find you.
I’ll suggest one or two local signals to watch based on your setup.
🛠 Free Tools to Help You Grow Smarter
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📬 Catch up on past issues: Grow with OptSus Archive
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