Hello {{First name | there}},

If you’ve ever wondered whether your social media posts are “working,” you’re not alone.

Here’s the frustrating truth: the most powerful effects of consistent posting and reviews are also the hardest to measure.

How do you track the customer who saw your post, remembered your business a week later, and walked through your door?
They don’t usually say, “I saw this on Facebook.” They just buy.

And that’s why this step — consistent posting and steady social proof — is part of the foundation of your online presence.

Because you can’t measure every click that matters. But you can see the difference between businesses that show up every day — and those that go quiet.

Catch up on past series

If you’re new here, or want to revisit past topics, here’s what we’ve already covered:

Now we’re continuing Build a Website That Works - this week, we’re talking about the one marketing habit that quietly builds visibility, trust, and momentum over time: showing up every day.

Real-world stories

We’ve tested social posting systems across dozens of projects. The data is clear — consistency wins.

One client started posting once a day and went from just a few clicks per day to about 25. That’s more than 7,000 website visits a year — all from free, organic social media posts.

Another started around 5 clicks per day and grew to 20 or 30 per day — adding up to about 4,000 annual visits.

And on our own test project, where we pushed up to 20 posts per day to learn what’s possible, we watched social clicks climb from just 2 or 3 per day to more than 650 — and stay there for months. Over two years, that’s more than 250,000 visits from social media alone.

These aren’t paid ads. These are organic clicks — real people who chose to leave their feed and visit the website.

And that’s what makes them valuable: they didn’t just see your message, they responded to it.

Why it matters

  • Attention fuels opportunity: People can’t buy from you if they never see you.

  • Consistency builds familiarity: Showing up regularly creates trust over time.

  • Social proof seals the deal: Reviews validate what your content promises.

Impressions show up in reports, but they don’t pay the bills. Clicks — and the trust behind them — do.

Common mistakes I see

  • Thinking social media is “extra” instead of essential.

  • Posting sporadically and expecting long-term results.

  • Ignoring reviews until there’s a problem.

Consistency doesn’t mean being everywhere — it means showing up where your audience is, again and again.

This week’s action (Checklist)

  1. Publish one post per day on your primary social platform.

    • Pull content ideas from your weekly website posts or customer FAQs.

  2. Ask for a review after every completed project or sale.

    • Create a page on your website that links directly to your preferred review platforms.

  3. Make it easy: use a social scheduling tool to queue your posts for the week.

If you want to try one, OptSus offers a DIY Social Scheduling Tool starting at just $10 per month.

And if you’d rather not handle it yourself, daily social posting is included in the OptSus Website Bundle — because consistency is part of the foundation.

How it fits into the bigger picture

  • In Build a 3-Month Content Queue, we help you DIY the system to make this easy.

  • In Analytics Made Simple, we explained how data reveals what works. Every post gives you a new data point to measure engagement and refine your message.

  • In Local SEO That Works, we showed how Google values activity. Social proof and consistency strengthen those same signals across the web.

All of these efforts compound. Consistent social activity feeds your content. Reviews reinforce credibility. And both make every other part of your marketing more effective.

Key takeaway

You can’t always measure trust — but you can build it.
Show up daily. Ask for reviews. Keep the conversation going. Over time, that consistency becomes your competitive advantage.

🎁 Black Friday, Done Differently

If you’ve been following along and realize your marketing foundation is ready for its next step, here’s something special.

Through the end of the year, OptSus is accepting just a few new clients for our annual Black Friday Priority Access.

This isn’t a quick discount or countdown timer. It’s your chance to:

  • Lock in 2025 pricing before rates rise on January 1

  • Capture the tax benefit of paying in 2024

  • Reserve your Q1 2025 project start date, with your new website launching in ≈ 5 weeks

If you’ve been thinking about updating your website or strengthening your foundation, now’s the perfect time to plan ahead.

👉 Learn more and secure your spot at OptSus.com/sale

Want more support while you’re doing this?

Talk soon,
Frank

P.S.
How often are you posting right now — and what’s holding you back from doing it daily? Hit reply and tell me; I’ll share a few simple ways to make it effortless.

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