Hello {{First name | there}},

If you’ve ever had your website go down, you already know the finger-pointing game.

You call the web developer — they say it’s the hosting company’s fault.
You call the hosting company — they insist it’s a problem with your site.
Both offer technical explanations that might as well be written in another language.

And meanwhile, your website still isn’t working.

Here’s the truth: it doesn’t matter whose fault it is. What matters is that your business is offline, and you’re losing time, leads, and sleep while someone “looks into it.”

Catch up on past series

If you’re new here, or want to revisit past topics, here’s what we’ve already covered:

Now we’re in Build a Website That Works - because none of that other stuff matters if your site isn’t online.

Real-world story

I’ve seen this happen so many times. A business owner’s website suddenly goes down. They call the developer — who says, “It’s not us, it’s your hosting provider.” They call the hosting provider — who blames the developer’s code.

The explanations get more technical, the frustration grows, and the website stays broken.

After helping a few clients navigate this nightmare, I realized we could stop it before it started. OptSus began managing both the website and the hosting so the client never has to get caught in the middle again.

When I explained this to one of our clients, they laughed and said, “So you’re offering one throat to choke.” Exactly.

If the website isn’t online, it’s our problem to fix. No finger-pointing. No technical runaround. Just a working site that supports your business.

Why it matters

  • Downtime kills trust: Customers assume a broken website means a closed business.

  • Lost traffic = lost leads: Every minute offline is potential revenue gone.

  • Peace of mind has real value: You shouldn’t need to be a tech translator to keep your business running.

Common mistakes I see

  • Assuming your hosting company automatically does backups.

  • Not knowing where your website files or domain are actually managed.

  • Having one company manage hosting and another manage the site, with no clear responsibility when something breaks.

This week’s action (Checklist)

  1. Log in to your hosting account and confirm that daily backups are enabled.

  2. Find out how long backups are kept — one day isn’t enough.

  3. Ask your host to show you how to restore a backup, or test it yourself.

  4. Identify exactly who is responsible if your site goes offline — and make sure it’s only one person or team.

How it fits into the bigger picture

  • In Analytics Made Simple, we talked about systems you can trust. Your website hosting is part of that system — it needs to work reliably in the background.

  • In Local SEO That Works, we covered visibility. But visibility means nothing if your website isn’t reachable.

  • The OptSus Website Bundle was built to solve this problem once and for all — one provider, one system, one throat to choke.

Key takeaway

You don’t need to speak tech to have a website that works. What you need is accountability. One team responsible for keeping your site online, secure, and backed up — so you can focus on running your business.

Want more support while you’re doing this?

Talk soon,
Frank

P.S.
When was the last time you confirmed your website is backed up and restorable? Hit reply and tell me — I’ll share exactly what to check.

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