Hello {{First name | there}},

We’ve covered a lot in this Local SEO series. The goal wasn’t tricks or hacks — just the basics that most businesses skip. When you do them consistently, they stack up to make your business easier to find and trust.

This is your chance to catch up before we move into the next mini-course.

Here’s what we worked through, one step at a time:

  1. Claim and update your Google Business Profile — keep hours, updates, and photos current.

  2. Fix NAP consistency — make sure your Name, Address, and Phone are the same everywhere online.

  3. Build a system for reviews — don’t scramble later, ask every customer now.

  4. Keep your profile alive — regular posts and photos prove you’re open and active.

  5. Strengthen authority with community partnerships — local mentions and links show Google (and people) you’re part of the community.

  6. Measure what matters — trends and revenue matter more than vanity metrics.

If you skipped a week, this is the time to go back and finish. These are the easy wins that most of your competitors aren’t doing.

Past series you may have missed

Each of these builds on the others. If you’re new here, or want to revisit them, here’s where to start:

What’s next: Build a Website That Works

We’ve talked about content, analytics, and local visibility. But all of this rests on one piece: your website.

Too many small businesses have websites that are outdated, insecure, and unclear. They wonder why SEO isn’t working — but Google has nothing new to find, and customers don’t know what to do when they land there.

That’s why the next series is all about building the foundation:

  • Daily backups and hosting you can count on

  • Security and maintenance to keep your site online

  • Weekly posts to stay visible in search

  • Daily social updates that prove you’re active

  • Clear messaging and calls to action that convert

Think of it as the digital version of opening a store or buying a truck for your service business. Without this, you don’t have a foundation.

Starting next week, I’ll walk you through how to DIY a website that really works — one small action at a time.

Want more support while you’re working on this?

Talk soon,
Frank

P.S.
Which step in the Local SEO series made the biggest difference for you? Hit reply and let me know — I’d love to hear what’s working.

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