Hello {{First name | there}},
Most businesses measure local SEO the wrong way. They obsess over rank trackers or vanity metrics — but none of that matters if the phone isn’t ringing or the register isn’t opening.
Here's what we’ve covered:
If you’ve missed earlier mini-courses, here’s where to catch up:
This week, let’s zoom out and measure what really matters.
A quick story
I’ve seen local businesses panic because they “dropped” a spot in search rankings — even though their phones were busier than ever.
The truth is: local SEO is messy to measure. A customer might see your Google Business Profile on their computer, then pick up their phone and dial your number. Google doesn’t track that.
But your bank account does.
Why it matters
Local SEO metrics undercount: Google’s Insights show calls, clicks, and directions — but they’ll always miss some activity.
Revenue is the real test: If local SEO is working, you’ll see it in sales. That’s the only number that truly matters.
Trends still help: Tracking impressions, calls, and directions month over month helps you spot growth — even if it’s incomplete.
This week’s action
Record your baseline and track simple trends.
Open your Google Business Profile Insights.
Write down your numbers for searches, views, calls, and direction requests.
Set a reminder to check again in 30 days.
You don’t need a spreadsheet army. Just track trends and tie them back to revenue.
Key takeaway
Don’t get lost in the weeds of rankings or vanity metrics. Local SEO success is simple: more people finding you, more people calling, more revenue coming in.
Want more support while you’re doing this?
Join the free SEO Social Club — we cover what’s working in SEO right now.
For a deeper dive into marketing strategy, check out Marketing ROI Essentials.
Or join the premium OptSus Marketing Community to get personal guidance and feedback.
Talk soon,
Frank
P.S.
Do you feel like your marketing data isn’t matching your sales reality? Reply and tell me about it — I’ll help you cut through the noise.
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