Hello {{First name | there}},
Local SEO isn’t only about search engines — it’s about proving that your business is an active part of the community.
Here's what we’ve covered:
If you’ve missed earlier mini-courses, here’s where to catch up:
This week, we’re focusing on something that’s overlooked far too often: local partnerships and community signals.
A quick story
Every year, communities host fundraisers, charity events, and nonprofit drives. Local businesses sponsor these events all the time — but most don’t think about how it ties back to marketing.
Here’s the opportunity:
Nonprofits and event organizers usually mention their sponsors on websites and social media.
Sometimes those mentions even land in local news coverage.
That’s a credible backlink to your business and fresh local content you can share.
It’s authentic visibility, and it reinforces to both Google and your customers that your business is trusted in the community.
Why it matters
Local links prove legitimacy: Google gives more weight to mentions from local organizations than to generic paid link schemes.
Customers respect community-minded businesses: Sponsorships and donations build goodwill and visibility.
Easy content win: Event photos and partnerships make for authentic, shareable posts.
This week’s action
Find one way to show up locally and make it visible online.
Identify a nonprofit, community event, or local group you can support this quarter.
Ensure your business gets mentioned online — ideally with a link.
Share the partnership on your website, social channels, and Google Business Profile.
This is one of the easiest SEO wins because most competitors won’t bother.
Key takeaway
Community involvement isn’t just good PR. It builds backlinks, strengthens your reputation, and gives you authentic local content to share. Being active in your community — and making sure it’s visible online — sends all the right signals.
Want more support while you’re doing this?
Join the free SEO Social Club — we talk through what’s working in SEO right now.
For a deeper dive into connecting visibility with results, check out Marketing ROI Essentials.
Or, if you’d like direct feedback on your efforts, join the premium OptSus Marketing Community for ongoing advice and support.
Talk soon,
Frank
P.S.
Want ideas for the kinds of local partnerships that would help your business most? Hit reply and I’ll brainstorm a few with you — free advice, tailored to your niche.
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