Hello {{First name | there}},
Most of your customers will see your Google Business Profile (GBP) before they ever land on your website.
That little box in search results is often your real front door.
Here's what we’ve covered:
If you’re new here, we’ve already walked through these mini-courses:
Now we’re starting a new series: Local SEO That Works. Each week, I’ll give you one simple action to improve your visibility and bring in more local customers.
A quick story
I was auditing a client’s profile recently and noticed they hadn’t updated their holiday hours. Their staff spent the whole week before Christmas answering the same question over the phone:
“Are you open?”
That’s hours of paid labor wasted — just because they didn’t update one simple field in Google.
Why it matters
Holiday hours save labor: Update them once in GBP, and you’ll stop fielding endless calls.
Posts feed into search (and AI): Google lets you publish updates, offers, and events right inside your profile. These posts show up in search results and even inform AI tools that “learn” about your business.
Activity is rewarded: Just like social media, Google favors businesses that keep their profile alive. A dusty profile suggests a dusty business.
This week’s action
Claim and update your Google Business Profile.
Make sure your address, phone, and hours (including holidays) are correct.
Add at least one update — a short post about a current promotion, FAQ, or event.
Upload a fresh photo that represents your business today.
This is the foundation of local SEO. If customers don’t know when you’re open, nothing else you do online will matter.
Key takeaway
Your Google Business Profile isn’t just a box in search results. It’s your public front door. Keeping it accurate and active saves you money, builds trust, and gives you an edge most of your competitors ignore.
Want more support as you build this?
Join the free SEO Social Club — a monthly meetup to talk about what’s working in SEO right now.
Or connect inside the premium OptSus Marketing Community, where you’ll get ongoing feedback and advice.
Talk soon,
Frank
P.S.
Reply and tell me:
What’s the biggest challenge you’ve had keeping your Google Business Profile updated?
Hit reply and tell me — I’ll give you some free, specific advice to make it easier.
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