Hello {{First name | there}},
If you missed it, just search your inbox for:
“We didn’t run the ads. We doubled the leads.”
It’s worth reading—because what we found might be happening on your website too.
🔍 Here’s the short version:
The agent didn’t have a traffic problem. They had a conversion problem.
Half of their traffic came from mobile users
All of them left without clicking a thing
Their mobile menu was broken, their site was slow, and their layout buried the lead form
The fix wasn’t flashy—but it worked.
We cleaned up the mobile experience, fixed the menu, and made the next step crystal clear.
The result?
📈 2x more leads. No ads. No chatbot. Just clarity.
🧠 Want to know if your site’s doing the same thing?
Here’s a quick test I call the 10-Foot Rule:
Open your homepage. Then stand 10 feet away from your screen.
From across the room, ask:
Can I read the main headline?
Can I tell what this page wants me to do?
Is there a button or call to action that clearly stands out?
Does color guide my eye to the next step?
If you’re not sure—your customers definitely aren’t.
🛠 Why it works
Your visitors won’t study your website.
They’ll scan it—quickly—and bounce if they’re confused.
That’s why your homepage should behave more like a billboard than a brochure:
Big, clear headline
Strong, visible CTA
One obvious action to take
🧭 Confusion kills conversions.
Clarity closes leads.
✅ Your move this week:
Run the 10-Foot Test.
If the next step isn’t obvious at a glance, it’s time to simplify.
📩 Want a second opinion? Hit reply and send me your homepage link. I’ll give you one quick, actionable fix that can help improve your results.
See you then,
Frank
P.S.
Next week, we’ll shift gears and talk about another silent killer of great marketing:
What to do when you post content, send emails, or run campaigns… and no one responds.
Crickets are not a strategy. I’ll show you how to fix that.