Hello {{First name | there}},
A surprising number of businesses look like they’ve closed — not because they actually have, but because they’ve gone silent online.
Here's what we’ve covered:
If you’ve missed earlier mini-courses, here’s where to catch up:
This week, we’re talking about activity signals — why posts and photos matter, and how to make it easy to stay consistent.
A quick story
I’ve seen too many businesses create social media accounts or Google Business Profiles, make a handful of posts, and then disappear for months — sometimes years.
To customers, that silence feels like a red flag:
“Are they even open?”
Worse, Google sees inactivity as a sign the business might not be relevant. Meanwhile, competitors who post regularly are rewarded with higher visibility.
The good news: staying active online doesn’t mean being chained to your phone every day. You already built a 3-Month Content Queue. Now it’s time to put it to work.
Why it matters
Fresh activity builds trust: Customers assume a business that posts regularly is open and active.
Google rewards engagement: Profiles with new posts and photos often appear more prominently in local results.
Silence costs credibility: An abandoned profile makes customers hesitant to call.
This week’s action
Keep your business alive online.
Post at least once a day using the content plan you built in the 3-Month Content Queue series.
Add one new photo to your Google Business Profile this week (staff, storefront, products, or customers with permission).
Use the OptSus DIY Social Scheduling Tool (starting at just $10/month) to queue your posts and free up your time.
This shows both customers and Google that your business is alive, relevant, and trustworthy.
Key takeaway
Your business might be thriving in real life — but if you don’t show that activity online, Google and your customers can’t tell. Keep posting, keep adding photos, and you’ll stay visible.
Want more support while you’re doing this?
Join the free SEO Social Club — a monthly meetup where we share what’s working in SEO right now.
For a deeper dive into marketing strategy, check out Marketing ROI Essentials.
Or join the premium OptSus Marketing Community for personalized advice and feedback.
Talk soon,
Frank
P.S.
Do you struggle more with what to post, or with making the time to do it? Hit reply and let me know — I’ll share free tips to make it easier.
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