Hello {{First name | there}},
Is this place even open?
You’ve probably asked that before—right before you moved on to the next business.
Maybe it was a website that looked like it hadn’t been touched in five years.
Or a social media page with one lonely post from 2020.
You didn’t hate them. You just didn’t trust them.
If they weren’t showing signs of life, you weren’t going to risk your time.
Now flip it.
When someone finds your business online… what do they see?
Most small businesses are still open.
They’re just too busy doing the real work to update their content.
But silence online sends a message - even when it’s not the one you meant to send.
That’s why we’re going to fix it.
Here’s the plan:
You’re going to build a 3-month queue of content - 13 helpful articles and 130 social posts - using the questions your customers already ask.
We’ll walk through it step by step.
You’ll do a little each week.
And at the end, your business will show up consistently without you having to show up daily.
This is how you earn trust, stay visible, and get more customers.
✅ This week’s task is simple:
Make a list of 13 real customer questions.
That’s it. That’s your only job this week.
Well, that and all the other things you’re doing for your business - that’s why this is a bite-size task to help with your marketing.
Start with:
Sales team: “What do people ask before they say yes?”
Support team: “What do we explain again and again?”
Your inbox or call notes from recent clients
You don’t have to make anything up—just listen to the people who already want what you offer.
📋 Try for 13.
Most folks get to 20+ once they start.
Want help?
If your list stalls out - or if you want a quick review - just hit reply.
Send what you’ve got and I’ll help you expand it using the same research tools we use for our clients.
🛠 Free Tools to Help You Grow Smarter
Want to revisit something you missed? Get direct help? Here's what’s available right now:
📬 Catch up on past issues: Grow with OptSus Archive
🎯 SEO Social Club – Next session: 🕛 July 1 at 12 PM ET
🛠 Need help with your site? Schedule a free WordPress Help Desk call
🎓 All upcoming events and past replays: OptSus Events
All free. All built to help you grow - without wasting time or money.
📬 Coming next...
You’re going to turn those 13 questions into something far more powerful—without writing a single paragraph (yet).
Think fast, simple, and 100% in your voice.
I’ll show you how in the next email.
This is part of the “Build a 3-Month Content Queue” series. Here’s the link so you can find all of the email series from Grow with OptSus.
Talk soon,
Frank
P.S.
If you’d rather just hand us the list and have us build the articles for you, we can do that too. That’s how we kick off every project in our Content Writing Service.